Network Rail pitches 3m marketing account

Network Rail is on the hunt for a marketing agency to handle its 3 million pound account with a focus on London St Pancras.

Network Rail is on the hunt for a marketing agency to handle its £3 million pound account with a focus on London St Pancras.

Network Rail runs and maintains the UK’s rail infrastructure and is a not-for-profit company. It has so far used uses a roster of agencies on its account but is now looking to consolidate the business.

The tender is for a three year contract and will be overseen by head of marketing services Mark Shaoul. Agencies will be working on offline and online activity, including direct marketing, loyalty programmes and sponsorship.

Network Rail will be looking for agencies to offer in-house media planning and buying or have a median agency partner.

In November last year Network Rail called a pitch for design agencies to work on a rebranding project.

The organisation recently ran a public safety campaign to warn of the dangers of level crossings. The campaign was created by Iris London.

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