Neutrogena marketer stripped of brand role

Johnson & Johnson (J&J) has stripped Stefano Curti, European marketing director for its Neutrogena brand, of all marketing responsibilities and moved him to the role of franchise director of Compeed, the company’s wound-care division.

Johnson & Johnson (J&J) has stripped Stefano Curti, European marketing director for its Neutrogena brand, of all marketing responsibilities and moved him to the role of franchise director of Compeed, the company’s wound-care division.

It is not known whether Curti has been replaced. He was appointed to the new role of European marketing director for Neutrogena in 2000, and was responsible for the skincare brand across Europe, the Middle East and Africa (MW September 28, 2000).

He was responsible for the roll-out of a new Neutrogena cosmetics line in the UK. The range includes foundations, powders, lip colours and concealer sticks that are both hypo-allergenic and fragrance free (MW October 26, 2000).

Prior to the European marketing director role, Curti was European marketing manager for the pH5.5 brand.

Last year the toiletries company promoted UK marketing director Will Finn to global franchise director. His UK post was split into two roles, covering skincare and babycare brands. Marketing manger Andre Baradat became marketing director for skincare and marketing manger Caroline Stevens to Johnson’s Baby range marketing director (MW September 26, 2002).

BMP DDB is the creative agency for J&J’s toiletries range. Lowe handles the Johnson’s Baby ad work.

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