As M&S officially unveils its new Sparks loyalty card today (15 October), its executive director of marketing Patrick Bousquet-Chavanne told Marketing Week that the member’s club initiative will create “extraordinary results” for both its food and fashion sales.
Phuong Nguyen, director, advertising at eBay Making the right technology decision is a key aspect of how you get the underlying infrastructure to enable you to embark on the journey. There are many companies [claiming] to do the same thing, so being able to differentiate why one is better than the other isn’t easy. Think about […]
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
While some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
Tony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.
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The Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.