As M&S officially unveils its new Sparks loyalty card today (15 October), its executive director of marketing Patrick Bousquet-Chavanne told Marketing Week that the member’s club initiative will create “extraordinary results” for both its food and fashion sales.
Phuong Nguyen, director, advertising at eBay Making the right technology decision is a key aspect of how you get the underlying infrastructure to enable you to embark on the journey. There are many companies [claiming] to do the same thing, so being able to differentiate why one is better than the other isn’t easy. Think about […]
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.