New ad from BT

BT is reuniting characters from its ‘Bringing People Together’ campaign for a wedding in a new 60-second execution. The ad, created by Abbott Mead Vickers.BBDO, shows the Williams family – which featured in the first of a series of executions on a surprise visit to Grandad – preparing for the wedding of their eldest daughter. A flurry of e-mails, international conference calls and BT Answer messages help keep arrangements on track for the big day as Grandad continues to iron his trousers. Simon, as best man, and his date, Kate, from the ‘Video Store’ execution and the groom’s family clad in kilts also feature in the wedding celebrations. The ad, which breaks on November 22, ends with a group photo shot and the line ‘BT. Bringing the Williams and the McDermotts together’. Media planning is handled by PHD and media buying is through The Allmond Partnership.


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