New AXA campaign

AXA is launching a television advertising campaign this weekend. The campaign has been created by TBWA/London, with media buying by OMD. The new ads focus on the four products under the AXA brand – insurance, pensions, investments and AXA PPP Healthcare. An AXA spokesman says the campaign is the company’s first umbrella branding as part of an international push towards creating a single AXA brand. Until earlier this year, AXA’s main UK marketing platform was its four-year &£25m sponsorship of the FA Cup, but the relationship ended in some acrimony after the Football Association introduced its new ‘partnership’ sponsorship programme (MW May 16).



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Timex brand manager nets top EMEA role

Marketing Week

Timex watches has promoted European brand manager Sam Stephenson to its top marketing post for Europe, the Middle East and Africa. Stephenson will take on responsibilities previously handled by European marketing director Alyson Green, whose role was scrapped after a company restructure. Green is understood to be going freelance (MW October 3). As EMEA marketing […]


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