New Balance loses marketing director

New Balance managing director Alistair Cameron is leaving the sportswear brand after seven years. It is not thought that he has a job to go to.

New Balance managing director Alistair Cameron (pictured) is leaving the sportswear brand after seven years. It is not thought that he has a job to go to.

It is understood that he is looking to pursue interests outside of the industry. It is not known if New Balance has appointed a replacement.

Cameron has been responsible for developing and marketing the brand across Europe, the Middle East and Africa. In 2004, he spearheaded a repositioning of New Balance as a lifestyle brand as well as performance footwear company. He doubled the brand’s marketing spend to £2m to support the changes (MW July 8, 2004).

Cameron says: “The last three years have seen sales increase in excess of 60%, a remarkable trend and one which establishes a strong durable platform for sustainable growth.”

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