RKCR/Y&R is launching a TV campaign for Danone Actimel, starring football legend Sir Bobby Charlton.
The TV ad, which was filmed in Manchester, shows Sir Bobby playing football and sharing skills with a group of young fans. It will break on September 3 and aims to show that the Actimel shot drink can help over-55s “make the most of the things they enjoy in life”.
It is the first time that Actimel has used a celebrity in its advertising. Danone marketing director Francois Rillet says: “Sir Bobby Charlton is a great ambassador for the brand.”
The media planning and buying is by Mediaedge:cia.