New campaign – Airmiles

Airmiles is launching its first airport campaign at Heath-row’s Terminal 5. The digital panel campaign spans 71 screens and will appear at check-ins, on flight information screens and in the lounge and retail areas.

The campaign, which launches when the terminal opens on March 27, promotes the BA-owned company’s new loyalty scheme. The creative reads/ “Don’t let taxes and charges spoil your holiday.”

Carat handled the planning and buying with poster company PSI. The advertising agency is Anorak Digital.

Airmiles marketing director Fiona Wylie says: “Terminal 5 is not only an exciting new media space, it is also the British Airways hub.”