New campaign: Aspers

Aspers, the British casino operator, claims it will be the first betting and gaming company to advertise on UK television when its ad is aired during the first ad break after 9pm on September 1.

The ad, which has been created by MadFarley, will be shown on ITV Wales and in the Tyne Tees region on the day the Gambling Act 2005, which allows betting companies to advertise on TV, comes into force.

The ad shows an inexperienced croupier spin a ball with such excessive enthusiasm that it flies off the roulette wheel and ricochets round the gaming space taking in the various attractions of the casino. Aspers Group chief executive, Damian Aspinall says: “We want viewers to be aware of the full range of facilities we offer.”