Charles Worthington is launching a television campaign to run nationally throughout the summer, which will be the haircare brand’s first foray into TV advertising.
The three 20-second executions have been created by Delaney Lund Knox Warren to support a new range of Salon Shine Results products and will be first aired on July 9. The commercials show women handling nerve-wracking situations with confidence. One woman is arriving at a school reunion, another is preparing to meet her boyfriend’s mum and a third bumps into her ex-boyfriend. Each ad ends with the line “Charles Worthington goes to your head”.
The TV campaign will be accompanied be press ads to run in women’s magazines in July and August.