New campaign – Clio Renaultsport 197

Renault is launching a follow-up to its Twice the Va Va Voom campaign to
promote its new Clio Renaultsport 197. The campaign, created by
Publicis, once again features Ben and Sophie, the flirtatious characters
who argue about the merits of Britain …

Renault is launching a follow-up to its Twice the Va Va Voom campaign to promote its new Clio Renaultsport 197. The campaign, created by Publicis, once again features Ben and Sophie, the flirtatious characters who argue about the merits of Britain and France. The pair replaced Arsenal footballer Thierry Henry as the faces of the Renault Clio last year (MW October 13).

The new campaign, “More Va Va Voom”, breaks in cinemas tomorrow (Thursday) during screenings of the new James Bond film Casino Royale. A television campaign will follow in January. It shows British gentleman Ben, and Sophie, a sophisticated French lady, debating whose country boasts the finest culture. Media planning and buying is handled by Carat.

Recommended

Murdoch warns of tough time for second tier channels

Marketing Week

Second-tier television channels such as Sky 3 and ITV2 will have to adapt or die, according to BSkyB chief executive James Murdoch. “A soggy no-man’s land occupied by those media products will be very unpleasant and dangerous,” he says. He made the comments as part of a speech at the Internet Advertising Bureau’s Engage conference, […]

Npower offers discounts to Telegraph readers

Marketing Week

Npower, the utility provider, is seeking to attract upmarket consumers through a deal with The Daily Telegraph. The tie-up, which starts next week, will offer Telegraph subscribers discounts on their energy supply. It will also target readers of…

Comments

    Leave a comment