New campaign – Daily Mail Ideal Home Show

DMG World Media has unveiled its ad campaign for the Daily Mail Ideal Home Show 2007.

The campaign will focus on the usual home features such as decorating, but will also include executions featuring elements such as recycling and electronic goods.

Fronting the campaign are Ainsley Harriot, Carole Smillie and Fearne Cotton, who feature in tongue-in-cheek executions of ads illustrating technology products.

The campaign will run across outdoor, radio, consumer and national press, as well as online.

Media planning for the Daily Mail Ideal Home Show is being handled by TCS Media and advertising creative is by Whippet.

DMG World Media has confirmed that npower will be title sponsor of the show for the fourth year running. Marks & Spencer will sponsor this year’s show house.

The Ideal Home Show is the UK’s largest consumer show with 330,000 visitors. The show is in its 99th year.

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