Actor Ewan McGregor will be the face of a new Davidoff fragrance for men, due to launch early next year.
The move will be a first in the fragrance market for McGregor. The actor has signed up to do a television commercial and print ads in a worldwide campaign for the new fragrance. Davidoff fragrance is owned by Coty Prestige. Francoise Mariez, SVP International European Marketing Licences for Coty Prestige says: “Ewan McGregor is a natural choice to represent the new Davidoff fragrance. Not only is he one of the most talented actors of his generation, he also has an authenticity that will be very important for it.” The Coty Prestige brand portfolio is sold in upmarket shops and includes Calvin Klein, Chloe, Jil Sander, Gwen Stefani’s L.A.M.B. fragrance, Marc Jacobs, Vera Wang and Vivienne Westwood.