Doner Cardwell Hawkins has created a new press campaign for Casio G-Shock and Baby-G brands. The campaign, which breaks later this month, will talk about G-Shock being the ‘toughest watch of all time’.
TV United was a surprisingly harmonious affair, and progress was made in showing advertisers that the medium remains strong and vital, says Jim Hytner Firework. Instructions for use: put Channel 4’s Andy Barnes, Carlton Sales’ Martin Bowley, BSkyB’s Mark Chippendale, Viacom’s Paul Curtis, Granada Enterprises’ Graham Duff, IDS’s Mark Howe, Five’s Nick Milligan and ITV […]
Slow sales have seen DaimlerChrysler rethink the Smart’s positioning, from fun and fashionable to a more upmarket brand. John Stones reports The Smart may look like it was inspired by 2001: A Space Odyssey, but it has landed on Earth with a bump. Relatively disappointing sales mean that DaimlerChrysler will roll out new models, including […]
While the May Day protests achieve little, it would be remiss of economists to ignore what lurks beneath the dreadlocks and violence, says George Pitcher I was mildly irritated last Thursday night to be stuck in a cab in Trafalgar Square as riot police charged up the Strand to quell a hot-spot of May Day […]
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.