Doner Cardwell Hawkins has created a new press campaign for Casio G-Shock and Baby-G brands. The campaign, which breaks later this month, will talk about G-Shock being the ‘toughest watch of all time’.
TV United was a surprisingly harmonious affair, and progress was made in showing advertisers that the medium remains strong and vital, says Jim Hytner Firework. Instructions for use: put Channel 4’s Andy Barnes, Carlton Sales’ Martin Bowley, BSkyB’s Mark Chippendale, Viacom’s Paul Curtis, Granada Enterprises’ Graham Duff, IDS’s Mark Howe, Five’s Nick Milligan and ITV […]
Slow sales have seen DaimlerChrysler rethink the Smart’s positioning, from fun and fashionable to a more upmarket brand. John Stones reports The Smart may look like it was inspired by 2001: A Space Odyssey, but it has landed on Earth with a bump. Relatively disappointing sales mean that DaimlerChrysler will roll out new models, including […]
While the May Day protests achieve little, it would be remiss of economists to ignore what lurks beneath the dreadlocks and violence, says George Pitcher I was mildly irritated last Thursday night to be stuck in a cab in Trafalgar Square as riot police charged up the Strand to quell a hot-spot of May Day […]
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.