HHCL/Red Cell has created a new &£1m TV campaign for EC De Witt’s Clinomyn toothpaste brand to support the launch of Clinomyn Advanced Stain Removing range. The range is available in toothpaste and gel formats.
Despite their own noise-making capacity, it seems babies’ mental development can be stunted by excessive racket. That would explain a lot, whispers Iain Murray It is not often that a range of seemingly inexplicable phenomena can be attributed to a single common cause, thus unravelling a myriad mysteries at a stroke; so we should treat […]
Despite being a broadband-sceptic, Torin Douglas was persuaded by a cold-caller to make the switch – and it was neither as expensive, nor as difficult, as he feared I have been converted to broadband. Up to a point. I had set my face against it, for the time being. But then I got one of […]
Magic, the EMAP radio network, is launching a 50,000 promotion with DAB digital radio distributor Empire Direct. The eight Magic stations will give away an Evoke DAB digital tuner every week for a year.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the UK brands’ stalling growth to Next’s CEO’s assertion that marketing spend is ‘not a decision made in the boardroom’, it’s been a busy week. Here is my take.
By investing in media beyond Facebook and Instagram, shifting its messaging and moving towards integrated campaigns, Oddbox was able to boost brand awareness and salience, and achieve its best month for customer acquisition.
With so few people aged over 50 working in marketing, is it any wonder those in their later years – and particularly women – feel underrepresented in advertising? Marketers need to double down on audience research to truly understand this vast demographic.
Having boosted awareness, education is the necessary next step towards moving consumers down the funnel towards purchase intent, says marketing director Alex Pickering.