HHCL/Red Cell has created a new &£1m TV campaign for EC De Witt’s Clinomyn toothpaste brand to support the launch of Clinomyn Advanced Stain Removing range. The range is available in toothpaste and gel formats.
Despite their own noise-making capacity, it seems babies’ mental development can be stunted by excessive racket. That would explain a lot, whispers Iain Murray It is not often that a range of seemingly inexplicable phenomena can be attributed to a single common cause, thus unravelling a myriad mysteries at a stroke; so we should treat […]
Despite being a broadband-sceptic, Torin Douglas was persuaded by a cold-caller to make the switch – and it was neither as expensive, nor as difficult, as he feared I have been converted to broadband. Up to a point. I had set my face against it, for the time being. But then I got one of […]
Magic, the EMAP radio network, is launching a 50,000 promotion with DAB digital radio distributor Empire Direct. The eight Magic stations will give away an Evoke DAB digital tuner every week for a year.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.