Fallon has created a television and press advertising campaign for United Airlines which focuses on new low-fare offers and breaks on June 2.
Springer & Jacoby is to cover London’s Square Mile with shoes to promote new men’s shoe shop Jeffery-West. Shoes will be placed around the City to give the impression they have been cast off in favour of new ones.
Animated characters the T-Birds, which replaced the iconic PG Tips chimpanzees, are returning to screens to launch the PG Tips’ new Freeflow pyramid bag. The tea bag is made from a material which PG Tips claims allows the tea to move around more freely, and thus release more flavour. The campaign, created by BMP DDB, […]
Philips Consumer Electronics has appointed Rob Hughes as sales development manager for its mobile phone division. Hughes moves from Nokia where he was a consultant.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.