Fallon has created a television and press advertising campaign for United Airlines which focuses on new low-fare offers and breaks on June 2.
Springer & Jacoby is to cover London’s Square Mile with shoes to promote new men’s shoe shop Jeffery-West. Shoes will be placed around the City to give the impression they have been cast off in favour of new ones.
Animated characters the T-Birds, which replaced the iconic PG Tips chimpanzees, are returning to screens to launch the PG Tips’ new Freeflow pyramid bag. The tea bag is made from a material which PG Tips claims allows the tea to move around more freely, and thus release more flavour. The campaign, created by BMP DDB, […]
Philips Consumer Electronics has appointed Rob Hughes as sales development manager for its mobile phone division. Hughes moves from Nokia where he was a consultant.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.