New campaign – Guinness

Abbott Mead Vickers.BBDO has created a new television ad for Guinness as part of its “Good things come to those who wait” campaign.

“Hands”, which breaks on February 12, starts a £2.5m campaign that includes cinema, online and digital outdoor ads in stadiums, pubs and London Underground stations.

The ad will have a dedicated website and, in a first for Guinness, visitors to the site will have the opportunity to direct and customise their own Guinness “Hands” film, which they can send onto friends.

AMV’s ad features a pair of hands waiting for a pint of Guinness and is in black and white. The final scene reveals a perfectly poured pint of Guinness and the hands re-appear to type the line “Good things come to those who wait”.

The campaign runs until the end of March. Media was planned and bought by Carat.


Yamaha announces Rossi clothing range

Marketing Week

Yamaha, the world’s second-biggest motorcycle manufacturer, is launching a clothing and accessories range to capitalise on the popularity of its MotoGP team rider Valentino Rossi. The product range – which includes t-shirts, sweatshirts, baseball caps and backpacks for men, women and children – is called the Vale Collection and features the five-time world champion’s racing […]

Promotion for top AOL man in India

Marketing Week

AOL has promoted Maneesh Dhir, senior vice-president and country manager in India, to executive vice-president of its international operations. He will report to AOL president and chief operating officer, Ron Grant. Dhir will be responsible for expanding AOL’s international portals and reviewing new business opportunities in Europe, Asia and the Americas, working from the company’s […]

Gap brings Banana Republic to UK

Marketing Week

Fashion retailer Gap is launching US clothing brand Banana Republic in the UK. San Francisco-based retailer Gap, which also owns Army & Navy, has never launched the brand in the UK despite its success in the US and other parts of the world. Gap Europe president Stephen Sunnucks yesterday confirmed Banana Republic would launch in […]


    Leave a comment