Champagne house Moët & Chandon will be offering consumers the ultimate in luxury transport with the launch of a black taxi covered in 200,000 Swarovski crystals.
The crystal-covered cab, which will be available this week, will also be illuminated in sequence to give the impression that the cab is sparkling with bubbles. The campaign has been created by outdoor agency Kinetic and media agency Team UK.
It will be available to consumers who buy a limited edition Crystalised Collection Moët & Chandon Methuselah, holding eight bottles of Champagne also covered in Swarovski crystals, at either Harrods or Selfridges. It will be for only one trip within the M25 area.
The campaign will also include a further 20 black cabs vinyl-wrapped in the crystal design, while from mid-December a six-sheet and large backlit posters will support the theme with silver discs called “Spangleys” to create a shimmering and glittering effect.