New campaign – National Gas Emergency Service

Golley Slater has created a Christmas safety campaign for the UK’s four
national gas networks.

The networks – Northern Gas, Scottish & Southern Energy, Wales & West
Utilities and NGT (National Grid Transco) – have joined forces to raise
awarenes…

Golley Slater has created a Christmas safety campaign for the UK’s four national gas networks.

The networks – Northern Gas, Scottish & Southern Energy, Wales & West Utilities and NGT (National Grid Transco) – have joined forces to raise awareness of the Emergency Gas Number 0800 111999. The Golley Slater ads are aimed at preventing gas-related deaths over Christmas and the New Year period.

The campaign, which encompasses television, national press and outdoor, will break on Christmas Day on ITV. It will run until mid-January across all media and carries the strapline “Wherever you are, whatever you do…”.

Golley Slater has worked with Transco for several years, on the gas company’s campaign efforts to increase awareness of safety issues around gas.

It is believed that young people and the very old are the least aware of what they must do and what not to do if there is a gas leak.

Recommended

Kids’ magz – two markets for the price of one

Marketing Week

The news that BBC Magazines and Egmont Magazines are launching five titles into the fiercely competitive children’s market will be another boost to a burgeoning sector that also gives advertisers access to parents. With most media commentators focusing on men’s and women’s weeklies, the children’s market is often ignored. But the pre-school, pre-teen and teen […]

Vivid plans ad boost to back Crayola brand revamp

Marketing Week

Vivid Imaginations, the toy company behind the Bratz brand in the UK, is planning an advertising blitz around Crayola as it seeks to reinvigorate the brand. Early next year, Vivid will kick off a television ad campaign, launch new products and r…

Do 118 numbers add up?

Marketing Week

In the face of increasing competition from internet-based directory enquiry services, The Number is the phone-based company to offer a free service to users, a move that has prompted speculation that profits are no longer assured for the paid-for sector. Martin Croft reports.

Comments

    Leave a comment