New campaign – Nokia

Nokia unveils first W&K ads

Wieden & Kennedy has created its first advertising campaign for Nokia since being appointed to the handset manufacturer’s £175m global advertising account for mobile phones earlier this year.

The press and outdoor campaign, which breaks next week, promotes two new Nokia music handsets – the 5310 XpressMusic and the 5610 XpressMusic. Each execution features one of the new handsets attached to a pair of headphones and each headset represents a different genre of music.

Radio and online activity will support the campaign.

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