New campaign shows music on the Coke Side of Life

Coca-Cola is launching a new pan-European TV ad that aims to show what music is like on the “Coke Side of Life”. The ad, which breaks later this week, aims to drive sales of its flagship brand.

The execution, which has been created by WPP-owned Spanish agency Senora Rushmore United, features a young man showing his love for music by spontaneously bursting into song. His performance is captured on video but is then “remixed” by musicians and music lovers before being shown to the original singer in public.

Alessandro Andolina, a spokesman for Coca-Cola European Union Group, says that the ad is a “vibrant and contemporary expression of the way music is accessed, shared nowadays.”

The agency pitched against fellow roster agencies M&C Saatchi in Berlin and Mother to win the brief. It will be run across 23 countries.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now