New campaign – Sky One

BSkyB is promoting the launch of Sky One reality show Cirque de Celebrit?ith a major outdoor campaign featuring a full-size circus tent.

The tent, which launches at West Cromwell Road this week, features a dummy high wire act, a “wobbling” unicyclist as well as bunting and flags. It has been created with JC Decaux’s ambient division Innovate and is part of a campaign created by Beattie McGuinness Bungay.

In Glasgow, the campaign will feature a model of a trapeze artist on a Forrest Media site in George Square.

A national outdoor campaign will follow, with six and 96 sheets, planned by International Poster Management, as well as television and print advertising. Planning and buying overall is through MediaCom.

The reality show will follow 11 celebrities as they train as part of contemporary circus troupe Cirque Surreal over ten weeks, with viewers voting for the eventual winner.