New campaign – Strongbow Sirrus

Scottish & Newcastle UK is launching a television campaign for its premium packaged cider Strongbow Sirrus that reinforces the “deeper taste” creative strategy unveiled earlier this year.

Titled “Dog Coat”, the ad created by St Luke’s, builds on the theme unveiled in recent TV advertising showing the brand lambasting the superficial trappings of today’s society. “Dog Coat” highlights the growth in television shopping channels and the population’s burgeoning interest in acquiring items with limited use.

The ad opens on a rotating podium that has on it a canine representation crafted from balloons, sporting a “Cutie Poochie” matching hat and coat set. It uses the strapline/ “Taste that hits a little deeper.”

The campaign is part of a &£5m marketing and advertising budget allocated to Strongbow this year.

Starcom handles the premium cider brand’s buying and planning.