New Campaign – Vodafone mobile TV service

JWT has created a television and outdoor campaign for Vodafone to promote the company’s new mobile TV service. The TV ads break on November 21, with the outdoor campaign following from the beginning of December.

A poster campaign will also run on the London Underground from December 16 to 29. OMD handled media planning and buying.

Vodafone announced last week that it had teamed up with BSkyB to launch the 19-channel service.

The poster campaign features some of Sky Mobile TV’s most high-profile channels, including Sky Sports and MTV. It also highlights Vodafone’s Christmas range of handsets, which includes the Motorola V3X, the Nokia N70, the Sony Ericsson v600i and the Samsung z500.

The campaign features Vodafone’s new strapline, “Make the most of now”.

Analysis, page 15

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