Xerox, the office equipment brand, is rolling out a multi million-pound pan-European campaign promoting its range of colour multifunction products. The ad push sees Xerox launch its first viral film.
The campaign will run across print, radio and online, targeting IT professionals and senior business decision makers. The creative focuses on the reliability, speed, clarity and security of Xerox products, making the point that with Xerox products consumers do not have to worry about their equipment, but can instead just get on with the job.
A viral film, “Watercooler” [www.extremeoffices.com], being rolled out as part of the push, will show a documentary-style tour of an office with workers in various extreme states of busy-ness, out of control in their attempts to deliver on time. It draws to a close with the reassurance that “there are better ways to make your office more productive”.
The campaign has been created by Rainey Kelly Campbell Roalfe/Y&R with online creative by Vibrant. Media planning and buying is through Mediaedge:cia.