New campaign: Yakult ad offers a gut view

Yakult, the probiotic drink, is launching a 2.5m campaign this week featuring computer-generated images of the human gut.

YakultYakult, the probiotic drink, is launching a 2.5m campaign this week featuring computer-generated images of the human gut.

The ad travels through a “highly magnified” digestive system to show that good and bad bacteria live there. The 30-second execution has a voiceover by Griff Rhys Jones and will run for six weeks. It will be supported by a print campaign.

It is the first work from Euro RSCG London, which won the account earlier this year.

The agency worked with research teams from the University of Reading and St Marks Hospital, Harrow, to create a scientifically accurate representation.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now