The new era of work: How marketers are negotiating a return to the office
The return to the office post-lockdown is fraught with issues, from creating a Covid secure environment to negotiating a hybrid approach that brings remote working very much into the mainstream.
It’s somewhat of an understatement to say 2020 has been a turbulent year. From changing the way we shop to even dictating how often we can see our families, the coronavirus pandemic has also caused major disruption to the way we work.
The lockdown has enforced a culture of remote working and while offices are slowly getting to grips with how to bring employees back in a Covid secure manner, an element of remote working is here to stay.
While 92% of marketers admit that remote working isn’t for everyone, only 30% actually say they can’t wait to get back to the office, according to an exclusive survey of 496 UK marketers conducted by Marketing Week and sister title Econsultancy.
A survey by recruiter Hays suggests many marketing professionals have had enough of working solely at home. However, only 37% of marketing employees have returned to the office, lower than the 59% UK average for other professions.
Hays Marketing managing director Clare Kemsley says there is evidence marketers are craving a new hybrid way of working where they can spread their time between home and office