New Hasbro role for Colgate chief

US-owned toy giant Hasbro has appointed Colgate Palmolive sales director Alistair Richards to the newly-created post of commercial director in charge of sales and marketing.

The business heads of the company’s two divisions, Nicola Basham at pre-school and toys, and Graham Derby at board games and puzzles, will report to Richards.

At Colgate Palmolive, Rich-ards held marketing posts for six years and sales posts for five. The new role is intended to give Hasbro managing director Bryan Ellis more time to integrate the Waddingtons and Hasbro business, following the purchase of the games division of Waddingtons at the end of last year.

“I’ll be supporting the good ideas Hasbro has with some fmcg brand-building techniques,” says Richards.

Hasbro, which makes Action Man and Sindy, introduced category management last year into its business, which means it markets products in appropriate groups rather than individually.

The restructure means there are three marketing directors: Ian Hassard for toys, Sharon Carter for games and activities and Dave Allmark for pre-school, all reporting to the business heads.

Recommended

No Title

Marketing Week

Harari Page has created a television and press campaign for Har-vey Nichols starring the Thunderbirds’ puppets Lady Penelope and her chauffeur Parker. The ads will break in the first week of July – during News at Ten – and promote the upmarket store’s summer sale.

TSMS md Sanders quits ahead of corporate rejig

Marketing Week

David Sanders, managing director of TSMS Services, has left the company in advance of a corporate restructure and operational review. Sanders’ departure is “by mutual agreement and with immediate effect”, the company says. In a brief statement, TSMS chief executive Tim Wootton expressed sadness at Sanders’ departure. A corporate restructuring of TSMS is expected to […]