Be, the new internet service provider which is launching 24Mbps broadband in the UK, has appointed Tania Hannaford as marketing director. She joins from McCann Erickson, where she worked on Nestlé, Capital One and Norwich Union.
It’s good to see someone of David Wethey’s stature and wisdom talking up the big agencies (MW last week). So-called “international agencies” such as Publicis have always had to contend with the “younger lover” syndrome, despite the fact that a large proportion of our client-base and creative output is local (and the fact that start-ups […]
It’s been a bit of a drab summer, really. Lots of grey days, scruffy off-white skirts everywhere and cricketers giving interviews in nasty Formula One-style tracksuits instead of nice sharp suits. What the country needs is a touch of glamour, and who better to provide it than, er, Glamour magazine? From September 5 to 10, […]
Marsteller London and BJK&E have been appointed to handle the multi-million-pound advertising and media accounts for Ukrainian company System Capital Management (SCM), which is aiming to expand into the rest of Europe. SCM is one of the biggest companies in the Ukraine, and owns more than 90 businesses in areas from banking and communications to […]
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.