New Look appoints B&Q’s Davey as online marketing head

Fashion retailer New Look has appointed James Davey as head of online marketing.

New Look

Reporting to the brand’s ecommerce director Dom McBrien, Davey will be responsible for multi-channel marketing for the fashion brand.

He has moved from B&Q where he was head of online marketing for almost two years.

Before that he was senior manager of e-channel marketing and partnerships at Aviva, where he handled digital marketing across Aviva brands such as Norwich Union Life, RAC and BSM.

The appointment comes before a major overhaul of New Look’s site, planned for this financial year (nma 3 December 2009).

The retailer aims to create a “visually arresting” website to entice its target audience of 16-30-year-old females. It will be the biggest overhaul of the site since it went transactional in December 2007.

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