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Reckitt Benckiser poised to launch citrus variant of Finish detergent

Marketing Week

Reckitt Benckiser (RB) is planning to cash in on consumers’ fascination with the degreasing properties of citrus extracts in cleaning products, with the launch of Finish Orange dishwashing product. The orange variant is expected to be rolled out in May. Insiders say that this is the first time a dishwasher product will contain orange as […]

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