New Look moots 3m ad review as it prepares for major TV drive

New Look is understood to be in discussions with advertising agencies about a brief worth up to 3m.

The fashion retailer is preparing to launch its first television blitz in the summer, created by Odd, with media through Naked, to distinguish itself from competitors such as H&M.

It is not known if the latest business up for grabs is separate to the TV work or whether it will affect existing agency arrangements. But it is thought the clothing chain is asking agencies to pitch for a brief comprising press and outdoor work.

A spokeswoman for New Look refused to confirm the retailer is talking to agencies. It has in the past concentrated on in-store marketing, although it introduced “The New Now” as a print ad strapline last year.

New Look was taken private in 2004 in a 700m deal backed by investment specialists Apax and Permira. It is planning a children’s wear range, and potentially maternity wear, following the roll-out of a menswear range.

The business has been boosted by an expansion into France and Belgium. It is reportedly considering the possibility of global expansion in India and China.


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