New ‘Make Poverty History’ campaign

Abbot Mead Vickers.BBDO has created a new multi-media campaign to support the ‘Make Poverty History’, a network of charities and non-governmental organisations, which have combined resources to raise the issue of world poverty.

The aim is to put pressure on those countries attending the G8 summit (Canada, France, Germany, Italy, Japan, Russia, the UK and the US), due to take place in Scotland in July, and to get them to agree to increase the level of aid given to poor countries and to cancel their debts.

AMV has created three 30-second television executions that will run throughout the year. They each focus on a person who appears to be frustrated with a a temperamental photocopier machine, stuck jam-jar lid, or a supermarket queue, but who is in fact urging people to get angry about something that really matters – world poverty.

The TV campaign will be supported with posters driving people to a ‘Make Poverty History’ website, which encourages them to send an e-mail to Tony Blair and to wear a white band to show their commitment to the cause. Media has been planned and bought by PHD.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now