Quorn, the meat-free brand, has launched pork-style Quorn Ribsters and Swedish-style Quorn Balls in time for summer. Both products are suitable for barbecues.
Not content with taking our money, it seems the BBC is now intent on taking our belongings too, if the behaviour of Lorraine Heggessey at last week’s TV United conference is anything to go by. Fellow conference delegates at the BBC1 controller’s hotel were surprised to be accosted by a member of staff who asked […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
In one sense, personalisation represents a simple continuation of marketing’s age-old quest to get closer to the needs of the customer. Branding, segmentation, line extensions and the menu-based selections of restaurants and supermarkets are just some of the ways marketers have brought their offerings closer to individuals’ needs. Direct marketing is one way of personalising […]
As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.