Quorn, the meat-free brand, has launched pork-style Quorn Ribsters and Swedish-style Quorn Balls in time for summer. Both products are suitable for barbecues.
Not content with taking our money, it seems the BBC is now intent on taking our belongings too, if the behaviour of Lorraine Heggessey at last week’s TV United conference is anything to go by. Fellow conference delegates at the BBC1 controller’s hotel were surprised to be accosted by a member of staff who asked […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
In one sense, personalisation represents a simple continuation of marketing’s age-old quest to get closer to the needs of the customer. Branding, segmentation, line extensions and the menu-based selections of restaurants and supermarkets are just some of the ways marketers have brought their offerings closer to individuals’ needs. Direct marketing is one way of personalising […]
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.