McCann-Erickson has created a new television campaign to support the launch of Nestlé Triple Berry Shredded Wheat. The product, which is being launched by Cereal Partners, will also be supported by sampling and in-store promotions.
Britvic Soft Drinks has axed Barrett Cernis from its agency roster and redistributed £2m of advertising business between Clemmow Hornby Inge (CHI) and Bartle Bogle Hegarty (BBH). Barrett Cernis previously handled the premium carbonates portfolio of AmÃ©, Purdey’s and Aqualibra, and Britvic juices portfolio, including the J2O brand. The agency worked with Britvic for three […]
HarperCollins has appointed OMD UK to its Â£2m media planning and buying account.
Many brands use the ’emotional sell’, but ads that support this approach are often so sickly sweet they only serve to alienate consumers, argues Sean Brierley
Five years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.
The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.