New Television campaign for Nestlé triple Berry Shredded Wheat

McCann-Erickson has created a new television campaign to support the launch of Nestlé Triple Berry Shredded Wheat. The product, which is being launched by Cereal Partners, will also be supported by sampling and in-store promotions.

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Britvic Soft Drinks has axed Barrett Cernis from its agency roster and redistributed £2m of advertising business between Clemmow Hornby Inge (CHI) and Bartle Bogle Hegarty (BBH). Barrett Cernis previously handled the premium carbonates portfolio of Amé, Purdey’s and Aqualibra, and Britvic juices portfolio, including the J2O brand. The agency worked with Britvic for three […]

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