New TV ad for Woolwich

Bartle Bogle Hegarty (BBH) has created a TV ad for Woolwich, the Barclays-owned building society, in a major marketing push that will also see new ads for Barclays Openplan, as well as Barclaycard’s involvement with Nectar. The Woolwich ad, which breaks on October 9, features everyday items in bizarre locations to highlight the fact that customers do not always know where their money is being invested. The Openplan ad, also by BBH, is set in a small town. Initially in black and white, spots of colour then highlight various objects. The Barclaycard ad, created by BMP, features a woman buzzing from shop to shop collecting Nectar points. Starcom Media buys media for Woolwich and Openplan, and OMD for Barclaycard.


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