Bartle Bogle Hegarty (BBH) has created a TV ad for Woolwich, the Barclays-owned building society, in a major marketing push that will also see new ads for Barclays Openplan, as well as Barclaycard’s involvement with Nectar. The Woolwich ad, which breaks on October 9, features everyday items in bizarre locations to highlight the fact that customers do not always know where their money is being invested. The Openplan ad, also by BBH, is set in a small town. Initially in black and white, spots of colour then highlight various objects. The Barclaycard ad, created by BMP, features a woman buzzing from shop to shop collecting Nectar points. Starcom Media buys media for Woolwich and Openplan, and OMD for Barclaycard.
Roe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Improving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
The taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.