Springer & Jacoby has created a new TV execution for DaimlerChrysler’s corporate campaign. The ad will focus on techNological innovations in the future and will have the strapline ‘Answers for the questions to come’. The campaign breaks this week.
The Co-op is to halve the price of Fair Trade bananas for three weeks from the end of April, and expects to sell more than 2 million Fair Trade bananas a week.
The Sci-Fi Channel has appointed Farm Communications to handle a 2m advertising and marketing campaign to promote its Ultimate Gamer gaming championship. The campaign will include cinema and press ads, and online and in-store activities. A 60-second cinema ad will be shown in 35 UCI Cinemas in mid-May, while press ads will appear in Empire […]
Hershey Foods has announced a drop in net sales from $988m (Â£626m) for the first quarter of 2002 to $953m (Â£604m) for the first quarter of this year.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.