BBDO has created a $35m (&£22m) US campaign for AOL. The campaign features Sharon Stone and uses the tagline ‘Welcome to the World Wide Wow’.
OMD UK has been appointed to handle the Â£1m media planning and buying business for Innocent Drinks.
EMAP is expecting a two per cent increase in revenue for the group in its full-year results ending March 31. Radio revenues are down by two per cent but consumer magazine advertising is up by six per cent.
The Whitbread Hotel Company has appointed Tony Dangerfield to the newly created post of commercial director of Marriott Hotels, in a restructure of the chain’s marketing team. He joins Marriott from his position as managing director of Thistle Hotels’ managed hotels division. Dangerfield effectively replaces sales and marketing director Guy Parsons, who was promoted to […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.