New US campaign for AOL

BBDO has created a $35m (£22m) US campaign for AOL. The campaign features Sharon Stone and uses the tagline ‘Welcome to the World Wide Wow’.

BBDO has created a $35m (&£22m) US campaign for AOL. The campaign features Sharon Stone and uses the tagline ‘Welcome to the World Wide Wow’.

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EMAP expecting positive results

Marketing Week

EMAP is expecting a two per cent increase in revenue for the group in its full-year results ending March 31. Radio revenues are down by two per cent but consumer magazine advertising is up by six per cent.

Marriott Hotels names commercial director

Marketing Week

The Whitbread Hotel Company has appointed Tony Dangerfield to the newly created post of commercial director of Marriott Hotels, in a restructure of the chain’s marketing team. He joins Marriott from his position as managing director of Thistle Hotels’ managed hotels division. Dangerfield effectively replaces sales and marketing director Guy Parsons, who was promoted to […]