BBDO has created a $35m (&£22m) US campaign for AOL. The campaign features Sharon Stone and uses the tagline ‘Welcome to the World Wide Wow’.
OMD UK has been appointed to handle the Â£1m media planning and buying business for Innocent Drinks.
EMAP is expecting a two per cent increase in revenue for the group in its full-year results ending March 31. Radio revenues are down by two per cent but consumer magazine advertising is up by six per cent.
The Whitbread Hotel Company has appointed Tony Dangerfield to the newly created post of commercial director of Marriott Hotels, in a restructure of the chain’s marketing team. He joins Marriott from his position as managing director of Thistle Hotels’ managed hotels division. Dangerfield effectively replaces sales and marketing director Guy Parsons, who was promoted to […]
Roe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Improving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
The taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.