women’s weekly magazine titled Pick Me Up, backed by a £6m marketing and advertising campaign. Over 3.5 million free copies will be given away with Woman, Now, Chat and What’s on TV from January 11. The first paid-for issue goes on sale on Thursday, January 20.
Health and sustainability are the key focus of Innocent’s ‘Little Drinks, Big Dreams’ campaign, as group marketing director, Kirsty Hunter, says it is more important than ever to highlight best practice.
Marketers are equally keen to move jobs, new research reveals, as career expectations change to reflect the fundamental shifts brought about by the pandemic.
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The Anyday range has been described as a “critical element” in the retailer’s £800m turnaround strategy, as it looks to appeal to a broader group of shoppers with competitive prices.