Mcgarrybowen, the New York agency, is developing a campaign for Reebok featuring film stars Christina Ricci and John Leguizamo as the latest faces for the brand’s ‘I Am What I Am’ global advertising campaign.
While there was optimism about new ways to use the medium at Marketing Week’s 2005 TV Conference, advertisers were sceptical. And they are voting with their wallets, says Amanda Wilkinson
Consultancy What If! is linking up with three former directors of Phones4U to launch two new fast-food restaurant concepts, Bombay Junction and Mad About Pizza. Mad About Pizza, which hopes to rival Domino’s Pizza and Pizza Hut, is a delivery chain that will use Smart cars dressed up to look like giant cheese wedges. The […]
ITV Sales has struck a deal with Chevrolet for its Matiz model to sponsor the new reality show Celebrity Love Island, which will be broadcast on ITV1 and ITV2 from May 16. The deal was negotiated with Initiative Media.
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.