Mcgarrybowen, the New York agency, is developing a campaign for Reebok featuring film stars Christina Ricci and John Leguizamo as the latest faces for the brand’s ‘I Am What I Am’ global advertising campaign.
Leo Burnett has created a television campaign for the launch of Heinz’ latest brand extension Heinz Mean Beanz, a range of spicy beans. The TV activity runs for five weeks and is part of a multi-million pound launch campaign. The ads show a ‘Mean Bean’ hanging out on the ‘mean side of town’, in a […]
Visit London has handed its £10m media planning and buying account to OMD after a three-way pitch against Starcom and Zenith Optimedia.
DDB Worldwide has created the second wave of advertising for consumer electronics brand Philips. It will build on the ‘Sense and Simplicity’ strapline introduced last year and will continue to focus on Philips’ healthcare, lifestyle and technology divisions.
Procter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
Consumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.