New York Bakery readies bagel marketing blitz

Bagel brand New York Bakery is planning to increase its marketing spend next year alongside an investment in its manufacturing capabilities aimed at growing the brand’s penetration in the UK.

/j/c/o/newyorkbakery160.jpg

It will spend £3m on brand communications in the coming year, focusing on a “synchronised” PR, TV and in-store marketing campaign.

The brand’s owner Maple Leaf Bakery UK has invested £11.5m to extend its UK factory as it looks to drive growth of the bagel brand in the UK and take a bigger share of the market estimated to be worth £41.7m per year.

Simon Foster, Maple Leaf marketing director, says the brand currently has 25% penetration in UK households, and has a long-term ambition to double that.

The brand relaunched last year and claims it has since increased sales by 66%, adding £8m in incremental sales this year.

Recommended

/f/k/d/blackberry160.jpg

BlackBerry owner launches BBM Music

Ronan Shields

RIM has launched its BBM Music service as the smartphone manufacturer aims to repair its reputation following its three-day email and web browser blackout last month. Read full article here. Delivered great results with your marketing strategy? Then enter the Telecomms and IT category in the Marketing Week 2012 Engage Awards by clicking on the […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now