Newcastle fans ask for Wonga logo to be dropped

Newcastle United fans are calling on kit maker Puma to drop Wonga’s logo from replica shirts.

NewcastlePic
Newcastle fans are calling on kit maker Puma to drop the Wonga logo from replica shirts.

The Newcastle United Supporters Trust (NUST) wants the kit supplier and the controversial payday loans company to offer fans the option to buy a replica shirt without the Wonga logo on it.

The move follows a a NUST online survey of over 1,000 participants which found the majority of fans were unhappy with the sponsorship deal.

The 4-year deal, which was officially announced last week (9 October), has attracted criticism from local MPs and fans because of the payday loan company’s high interest rates. Wonga, said to charge annual interest rates of up to 4,000 per cent, was criticised by the Office of Fair Trading (OFT) earlier this year for using aggressive and misleading debt collection methods.

Michael Thewlis, a board member of NUST, says: “Our fans have asked us to contact Puma and Wonga to see if they are prepared to offer shirts without the new sponsor’s logo – which already happens for some children’s shirts across football and for adult shirts at Celtic and Rangers in Scotland. – and this is something we will take forward.“

Wonga were unable to provide comment by the time this article was published, while calls to Puma were not returned.

Recommended

CocaCola

Olympic marketing boosts Coke volumes

Lara O'Reilly

Coca-Cola’s marketing to promote its sponsorship of the Olympics helped boost the number of products bought by consumers in its last financial quarter, but revenue was hit by promotional pricing across the sector.

Asos

Asos steps up US efforts

Rosie Baker

Asos hopes to accelerate growth in the US with the creation of a marketing director role within the region, its most senior marketer outside of the UK.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now