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New media fail to squash snail mail

Marketing Week

While it may be true that TV is no longer the premier medium for brand building (Are marketers turned off by television?, MW July 14), it is unfair to establish that new media and radio are the way forward. New media are coming under massive pressure from legislation and the effects of past under-regulation. Under […]

MXR marketing director becomes MD

Marketing Week

MXR, the regional DAB digital radio consortium, has promoted marketing director Diane Wray to managing director. Wray, who has been with the consortium for four years, will be responsible for driving awareness of the group.

No more need to bottle up your multilingual dreams

Marketing Week

While HSBC prides itself on its worldwide local knowledge, poster ads and television commercials aren’t the sort of thing a traveller can pop in his pocket. Gifts company Special EFX has come up with a much more practical way of ensuring that, when in Rome, travellers are able to do as the Romans do. Its […]

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