Newcastle United FC has confirmed that it has received an offer for president John Hall’s 28.5 per cent stake in the club.
MXR, the regional DAB digital radio consortium, has promoted marketing director Diane Wray to managing director. Wray, who has been with the consortium for four years, will be responsible for driving awareness of the group.
The Tobacco Advertising and Promotion Act 2002, under which tobacco sponsorship for global sporting events will be banned, will come into force on July 31.
Audi has promoted UK head of marketing Gary Savage to operations director. It is understood he will be replaced by former Skoda UK marketing chief Chris Hawken.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.