Newhaven, the Edinburgh-based agency, has created a cinema commercial for Tennent’s to highlight key music events sponsored by the lager brand.
Formula One has come under attack by anti-cigarette campaigners after it emerged that teams are in fresh sponsorship negotiations with tobacco companies. Two cigarette companies are understood to have approached a number of F1 teams, including Switzerland-based Sauber Petronas, with a view to taking up sponsorship rights for next season. A source at Sauber confirms […]
Volkswagen Commercial Vehicles has appointed Nigel Brotherton as head of marketing after a management reshuffle. Brotherton moves from his role as customer relationship strategy manager at Volkswagen Passenger Cars, where he was also head of advertising and communications for six years in the Nineties. He will be replaced by Kevin Watkins, who has been brought […]
As the state busies itself with blaming companies for the rise in obesity, what of binge-drinking?
Sky Sports’ viewing figures for the WSL grew 45% last season, and it is keen to capitalise on this by making its biggest investment behind the league to date.
888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
Marketing can only generate an effective pipeline if it targets the same buyers as sales, but new research shows the overlap – even between brand and demand marketing – is often shockingly small.
Budgeting and planning season may sometimes feel like fighting a losing battle for marketers, but it should be a moment to reflect and press forward, according to former marketing leaders.