Newhaven, the Edinburgh-based agency, has created a cinema commercial for Tennent’s to highlight key music events sponsored by the lager brand.
Formula One has come under attack by anti-cigarette campaigners after it emerged that teams are in fresh sponsorship negotiations with tobacco companies. Two cigarette companies are understood to have approached a number of F1 teams, including Switzerland-based Sauber Petronas, with a view to taking up sponsorship rights for next season. A source at Sauber confirms […]
Volkswagen Commercial Vehicles has appointed Nigel Brotherton as head of marketing after a management reshuffle. Brotherton moves from his role as customer relationship strategy manager at Volkswagen Passenger Cars, where he was also head of advertising and communications for six years in the Nineties. He will be replaced by Kevin Watkins, who has been brought […]
As the state busies itself with blaming companies for the rise in obesity, what of binge-drinking?
More than 20 CMOs and senior marketers have been selected to join the EMEA Fellowship Programme, which aims to prepare marketing leaders for the transition into CEO or similar roles.
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WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Walkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.