Newhaven promotes music events with Tennent’s ad
Newhaven, the Edinburgh-based agency, has created a cinema commercial for Tennent’s to highlight key music events sponsored by the lager brand.
Sky Sports ramps up spend for its ‘biggest ever’ Women’s Super League campaign
Molly InnesSky Sports’ viewing figures for the WSL grew 45% last season, and it is keen to capitalise on this by making its biggest investment behind the league to date.
William Hill owner: Marketing efficiency strategy is driving ‘short-term’ revenue decline
Niamh Carroll888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
The ‘circles of doom’: Quantifying the misalignment of B2B marketing and sales
Jon LombardoMarketing can only generate an effective pipeline if it targets the same buyers as sales, but new research shows the overlap – even between brand and demand marketing – is often shockingly small.
‘It should be exciting’: Marketers on embracing the challenges of budgeting season
Molly InnesBudgeting and planning season may sometimes feel like fighting a losing battle for marketers, but it should be a moment to reflect and press forward, according to former marketing leaders.
Comments