News Corporation is understood to be in talks to buy US search engine company Blinkx, which specialises in developing software that enables users to search film and video clips.
ViewLondon.co.uk, a website for Londoners, has hired 24/7 Real Media to help increase revenues from ad sales on the site. The website, relaunched in July, attracts over one million visitors a month.
The Football League has signed a sponsorship deal with PokerStars, as the online gambling company attempts to get more beginners playing poker online. The deal, which was brokered by BLM Sports Marketing, will see PokerStars linking up with Football League Interactive’s (FLi) network of websites to enable football fans to play poker against 3 million […]
Advertising may not be a strong point for Italian company Ferrero, but its hold on the UK is increasing, along with its range. By Jonathan Harwood
Loyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Media investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.