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PokerStars strikes Football League deal

Marketing Week

The Football League has signed a sponsorship deal with PokerStars, as the online gambling company attempts to get more beginners playing poker online. The deal, which was brokered by BLM Sports Marketing, will see PokerStars linking up with Football League Interactive’s (FLi) network of websites to enable football fans to play poker against 3 million […]

Ferrero family expands

Marketing Week

Advertising may not be a strong point for Italian company Ferrero, but its hold on the UK is increasing, along with its range. By Jonathan Harwood

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