News International starts £30m review out of Carat

News International is calling a review of its £30m planning and buying account, a decade after incumbent Carat was appointed to its stable of papers. The review will be handled by the AAR. Carat will be invited to repitch.

News International is calling a review of its &£30m planning and buying account, a decade after incumbent Carat was appointed to its stable of papers. The review will be handled by the AAR. Carat will be invited to repitch.

The centralised media planning and buying brief covers News Group Newspapers tabloid titles The Sun and News of the World and Times Newspapers’ The Times and The Sunday Times.

It comes less than a week after Euro RSCG London was appointed to News Group’s &£20m creative account, ending a ten-year relationship with TBWA/London, which created the “We love it” and “Big on a Sunday” straplines for The Sun and the News of the World. The business Euro RSCG has won comprises all the above-the-line work, including tactical, product and brand advertising. Much of this is expected to be promotion-led advertising work, but the brief also includes print and radio.

TMD Carat won the media planning and buying account for The Sun and News of the World from the Media Factor, the now-defunct media division of Arc Advertising, in 1993. Two years later, it beat Times Newspapers’ incumbent agency the Media Factor to News International’s centralised media planning and buying account.

A News International spokesperson says the review has been called for corporate and commercial reasons.

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