News round-up gives readers an at-a-glance overview of this month’s direct marketing news.

DK Promotions is running a sampling village area at the 1995 Daily Mail Ideal Home Exhibition in March. The area is designed to help companies that do not wish to take a full stand demonstrate products to exhibition visitors.

Wunderman Cato Johnson has opened a new office in Athens, Greece.

SMP, the marketing communications agency, has extended its accounts with clients Nestl, Birds Eye Wall’s and Unipath. SMP will now handle below-the-line work on Nestl’s low-calorie salad dressing product Waistline; Birds Eye’s Vegetables in Sauce range; and Unipath’s entire brand portfolio.

AKQA New Media Group, the Internet specialist, has published a book of guidelines, called Netiquette, for companies using the information superhighway for interactive marketing.

The Anvil Consultancy joint managing directors Lyster Denny and Sheena Mennell left the Omnicom-owned agency at the end of last year.


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