The Newspaper Marketing Agency is running a trade advertising campaign under the banner ‘Newspapers. The Attention Channel’. The ads, created by Tequila London, point out that newspaper ads can attract up to seven times more attention than TV commercials.
Organisers of black-tie dos are prepared to serve up ‘plastic chicken’ so they can dish out £20,000 to have a star talk rhubarb. The tables need turning, says Iain Murray
Staff at European Business magazine have discovered, reading their latest issue, that Chivas Regal’s sponsorship of their letters page is, while interesting enough, considerably less riveting than one of the Scotch brand’s other tie-ins. For, deep in the jungles of a Maoism-haunted mountain monarchy, followers of a rather unusual sport have been nailing their colours […]
What will you be doing next Wednesday? Trying to catch up on work after the Easter break, more than likely. Staying late to plough through the pile of paperwork that somehow accumulated on your desk, despite the office being closed over the long weekend. That is unless you work in a media agency. In which […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.